For many B2B marketers in 2024, social media might not be their top priority platform. However, as per the survey, almost 4 billion users from the worldwide market are on social media platforms. It is not a fact that not all users can be your primary marketing target, but if we consider a million users, you can target them with the B2B market. In our guide, we will explore the effective and popular business-to-business marketing in Dubai strategies to follow in 2024!

Tips and Practices to Expand Your B2B Marketing Strategy

Most B2B marketers don’t have a strong command of social media marketing. Unfortunately, they don’t know the effective plans and strategies that allow them to convert more leads. If you are a new B2B marketer, then you have to claim the power of social media by using smart marketing tactics. 

• Almost 22.9% of business users rely on social media for their business work-related research and networking.
• As per the survey from 2019 – 2023, 96% of B2B marketers promote their business through LinkedIn marketing.
• 90% of B2B companies are using different social media platforms for content marketing through which they bring more leads.
• B2B customers can spend up to 27% of their time on various social media platforms for decision-making.
• As per the survey, it is expected that digital social media channels will share 75% of sales interactions for the B2B market.

By adopting the right marketing strategies or by hiring the best digital marketing agency in Dubai, you can elevate your marketing game. Let’s move ahead to consider some recent 2024 facts about the importance of B2B Dubai marketing and its outcomes!

• First, Align Your Business Goals with your Business Objectives 

If you want to get maximum ROI for your marketing campaign on social media, then you have to build a strong strategy first. However, this way, you can get dependable outcomes according to your business objectives. Before starting to use any strategy, you have to initially align your business goals, and this way, you can focus on how to achieve them by using the best social media marketing strategy. 

You can even go for client awareness if your business is launching a new product or service. This way, you can attract many clients through social media. You can link your social media performance with the business to check performance data. The experts of social media marketing in Dubai can compare the progress to check what social media marketing strategy works better.

• Always Consider Your Ideal Business Customer

Traditional marketing tools like billboards and TV advertisements are considered the best ways to gather a wide audience. However, many digital marketing agencies prefer to use digital marketing tools through which they can compare ROI directly in real-time. That is why digital marketing company UAE suggest first focusing on the business customers and then identifying what social media campaign is suitable for them.

By connecting with the prospective group of people, you can also analyse and trigger their needs. You can anticipate what they are and understand the psychology for better business implementation in the B2B market. By focusing on their reviews and actions, you can then compile content based on their needs. Also, this way, you can increase lead conversion and content performance with time. 

• Define Best Content Distribution Strategy

When the time comes for content distribution strategy, both organic and paid social media distribution are found to be effective. With a strong B2B digital marketing services, you can expand your audience and generate more awareness. You don’t need to use separate content for every social media platform. Your primary objective is to make content that fits every platform and attracts more audiences. 

You can even use paid and free content marketing platforms. Consider adding a strong CTA for your customers to ring more user engagement. As per 2024 research on B2B marketing, LinkedIn is considered the perfect and strong platform for both paid and organic content distribution. 

Conclusion

Majority of B2B users and business people conduct their services search on their own. But some of the clients prefer to locate valuable leads and information through social media marketing Dubai. But what if they are interacting through social media posts with the company? 

Well! It is all about having a B2B marketing strategy which helps you connect with more leads and convert them into your potential clients. It proves that with strong social media marketing skills you can manage an effective marketing channel. RankoOne is one of the best digital marketing agencies focuses on building a strong B2B marketing strategy to help business people to expand their sales outcomes. Connect with their social media marketing experts to expand your business leads and growth!