What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on the Bing search engine, as well as other Microsoft-owned properties like MSN and Outlook. With Bing ppc, businesses can create ads that target specific audiences based on demographics, interests, and location

bing ppc

Microsoft Advertising offers several ad formats, including search ads, display ads, and video ads. Bing Search ads appear at the top of Bing search results when someone searches for a keyword related to the business, while Bing display ads can appear on websites that are part of the bing Ads network. Bing Video ads can be displayed on websites, within apps, and on Xbox consoles.

Why Use Microsoft Advertising in Dubai?

Bing Advertising is a great choice for businesses in Dubai for several reasons. One of the main advantages is its access to the Bing search engine, which has a significant share of the search market. By advertising on Microsoft Advertising, businesses can reach a larger audience than they might be able to with other platforms alone. 

bing ppc

Bing marketing offers ad extensions that allow businesses to include additional information and calls-to-action in their ads, such as phone numbers or links to specific pages on their website. This can help businesses stand out in a crowded market and drive more traffic to their website.

Microsoft bing Ads offers several targeting options that can help businesses reach their ideal audience. One of the most useful options is demographic targeting, which allows businesses to show their ads to people based on age, gender, education, and other factors.

Microsoft Advertising offers interest-based targeting, which allows businesses to show their ads to people who have demonstrated an interest in specific topics or industries.

How to Get Started with Microsoft Advertising in Dubai

Getting started with Microsoft Bing Advertising is simple. First, businesses need to create an account on the platform. From there, they can create and manage their campaigns, set budgets, and track performance.

To create an effective Microsoft Advertising campaign, businesses should start by defining their goals and target audience. They should also conduct keyword research to identify the terms and phrases that their potential customers are searching for.

Once they have this information, businesses can create ads that are tailored to their audience and include relevant keywords. It’s also important to continually monitor and adjust campaigns to ensure that they’re performing as well as possible.

So if you really want to your business to achieve their goals best must hire a bing ads agency like Rankoone. Ranko one is one of the best Digital marketing agency in dubai offering their best services for Microsoft advertising in dubai.

Research and discover

UI/UX design

Support and Evolution


Support and Evolution

// technology index

We Organize Our
Production Process

Engitech is the partner of choice for many of the world’s leading enterprises, SMEs and technology challengers. We help businesses elevate their value through custom software development, product design, QA and consultancy services. Our product design service lets you prototype, test and validate your ideas.


While integrating the security with the DevOps approach has always been of high demand, this requires a completely different range of processes and tools. DevOps is already known to boast of an agile development methodology. Now when the inputs of the security experts I’ll be brought in a collaborative environment, the project will have an array of effective security safeguards.


In spite of disturbing the agile development process of the DevOps approach, the additional security inputs only enhance the safeguards and reliability of the project. So, in a way, DevSecOps will only extend the benefits of a DevOps approach further with security inputs. DevOps is already known to boast of an agile development methodology.


Web development technology stack